And I love it.
At the time that I came up with the idea for this post, I was sitting in a coffee shop in Gangnam killing some time before a job interview at a large adult hagwon in Seoul. I was worried about the traffic coming into Seoul in the early morning, because I wasn't sure if it would be similar to the morning rush hour that I witnessed coming into LA when I used to travel in the mornings working for UCLA Admissions. As it turned out, apparently nothing is as bad as LA traffic. I arrived in Gangnam about an hour ahead of my appointment, so I decided to get coffee and read a book on my Barnes and Noble Nook Color (which I love passionately). I ordered coffee and got handed a wireless receiver that would vibrate when my coffee was ready. Nothing special about that right? However, in Gangnam, they look like this:
I'm number 20! |
This is a device that has an LCD screen that plays commercials. I can change the channel and volume. I can watch attractive women sing to me the praises of Angel-in-us Coffee. It reminds me that I'm sitting in an Angel-in-us Coffee. It also informs me that Angel-in-us Coffee is the best coffee for me. And it will buzz when my overpriced 커피 아메리카노 (Americano) is ready.
Korea loves its electronic glowing rectangles. And I'm a believer. If there's a church devoted to these things, sign me up.
At the time I was sitting here, I was surrounded by three (3) of these rectangles, all within arms reach: my recently acquired Samsung Galaxy SII, my Nook, and now this completely superfluous device which inundates me with advertisements for a drink I already bought. The fact that I have three LCD devices on the same table at one time is ridiculous enough, yet I was more amazed when it dawned on me that all three of these rectangles speak to the Internet.
So, I took the next step, and took a picture of this rectangle with my other rectangle. Later, I then sent this picture from the second rectangle to another, larger rectangle where I uploaded it to a place where photos and words can be stored in the cloud (probably shaped like a rectangle) so that you can view it from whatever large or small rectangle you're using right now.
The future is now. And it's rectangular.
But there was more in store for me. After the interview, I had about another hour to spend before I needed to get back on the bus. I knew Gangnam was one of the few places in Korea where there's a decent Mexican restaurant so I decided to make the most of my time and go there. The problem was, I hadn't been to this restaurant in about a year and I forgot the name and where it was, but I knew it was close. My first instinct was to call someone I knew and ask, but since it was 11:30 I assumed everyone would be at work. In the very recent past this would have been the end of my Mexican food mission, but I was saved by one of my silicon heroes.
I whipped out my Galaxy, and then used Dolphin web browser to ask Google "Mexican restaurant in Gangnam." Found the name: Dos Tacos. Went into my apps, pulled up Foursquare. Turned on the GPS. Asked my Galaxy to find my location. Asked Foursquare to plot Dos Tacos on the map. I became a blue circle inside my rectangle, moving closer to a blue arrow where the promise of burritos awaited. I barely looked up from my phone. Within 15 minutes I had gone from the idea of "I might like some Mexican food at that one place that I went to one time" to sitting down and ordering. And I have my electronic glowing ㄱrectangle to thank for it.
At some point in human history, a man might have conquered the world with a sword and a horse. Today, a man rules the universe with a well tailored suit and a smartphone.
Korea has been criticized in the past for being too sucked into their devices. If you take a subway in Seoul at any point during the day, 80% or more of all the passengers will be drawn into their rectangle. They might be surfing the web, listening to music, chatting on a messenger, watching a movie/live TV, or playing any one of the millions of super addictive cell phone games. I used to feel above the masses, settling to just listen to music on an mp3 player and people watching. But no longer. I've been drawn into the seductive glow of my battery powered life changer, with which I can talk four different people in four different countries with four different messenger applications at once if I chose (I did). And you know what? It's great. I can read the news, listen to music, find a restaurant, coordinate with people, see what's going on in people's lives on Facebook, and escape from crazy apes in Temple Run. Who needs to look outside the subway window anyhow?